ABOUT
Felicity Brand is an international fashion consultant with over a decade of experience across London and Sydney. She has held senior buying roles at some of the world’s most influential luxury retailers, including Net-a-Porter and Harvey Nichols working closely with both leading global fashion houses and emerging designers.
Known for her instinctive eye and strategic clarity, Felicity advises fashion and lifestyle brands on brand positioning, buying and range planning, wholesale, and market entry and expansion. Her work bridges commercial strategy and creative execution—from market and competitor analysis to content creation, styling, and collaborations—delivered with a fast, focused, and results-driven approach.
Known for her instinctive eye and strategic clarity, Felicity advises fashion and lifestyle brands on brand positioning, buying and range planning, wholesale, and market entry and expansion. Her work bridges commercial strategy and creative execution—from market and competitor analysis to content creation, styling, and collaborations—delivered with a fast, focused, and results-driven approach.
