ABOUT
Felicity Brand is a highly skilled buyer and fashion consultant with over a decade of international experience spanning from London to Sydney. Having successfully managed the buy strategy and brand relationships of leading international retailers Harvey Nichols and Net-A-Porter, she has, over the years, worked with some of the world’s most renowned brands and is well-known for her creative and strategic approach to fashion.
As Head Buyer at Mode Sportif, an Australian multi-brand retailer, she worked with a wide range of established and emerging designers, and facilitated their successful entry into the Australian market. Her unique eye for trend spotting, market analysis and connections with renowned fashion houses puts her at the forefront of the industry in Australia.
She has experience styling both editorial and commercial campaigns and always brings her personal aesthetic and artistic flair to content and partnerships. Her relationships with international brands and access to global fashion weeks allow her to see trends firsthand and offer commercial guidance for designers.
As Head Buyer at Mode Sportif, an Australian multi-brand retailer, she worked with a wide range of established and emerging designers, and facilitated their successful entry into the Australian market. Her unique eye for trend spotting, market analysis and connections with renowned fashion houses puts her at the forefront of the industry in Australia.
She has experience styling both editorial and commercial campaigns and always brings her personal aesthetic and artistic flair to content and partnerships. Her relationships with international brands and access to global fashion weeks allow her to see trends firsthand and offer commercial guidance for designers.
